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Sales leaders know that training alone does not scale top-performer behaviour across a team. The real challenge is execution: ensuring follow-up, discipline, and winning habits show up consistently when pressure is high. This white paper explores modern sales coaching techniques, including AI-augmented coaching using Salesforce data, to help teams turn top-performer habits into repeatable, predictable performance.

This guide helps sales leaders move from AI curiosity to real commercial impact. 1. Why most B2B sales teams are using AI, but not getting full value from it 2. Where ad-hoc AI usage falls short and opportunities are being missed 3. How AI becomes effective when paired with focused coaching and clear intent 4. What it takes to turn existing sales data into daily, practical guidance for reps Download the white paper to learn how AI can actually change sales performance, not just productivity.